It’s an obituary for a lake. Meant to be a bit offbeat and eye catching, it shares three main messages:

1. Lakes are being damaged from polluted runoff
2. phosphorus is a key pollutant
3. there are things we can do to help.

The ad, scheduled to run in early October in the Pioneer Press and Star Tribune, is the first activity of a stormwater pollution prevention campaign being conducted by Metro WaterShed Partners. The campaign aims to assist city-based clean water education programs by placing metrowide messages in the media and providing city staff with easy to adapt educational materials.

The web site will start small and grow. This fall it will provide homeowners yard care tips for clean water. Over time it will expand to be a stormwater pollution prevention resource for city staff, educators, and students.

Metro WaterShed Partners is an organization of 40 organizations and agencies involved in water resources education in the Twin Cities Metro area. Grant money for the campaign is coming from the Metropolitan Council, the Minnesota Office of Environmental Assistance, and the Minnesota Pollution Control Agency. For information on the campaign and MetroWaterShed Partners, contact Ron Struss, University of Minnesota Extension Service, 651-215-1950.

Posted in News, Lakes |